Umberto Milletti, CEO of InsideView  was recently interviewed by Jeff Pedowitz, from The Pedowitz Group as part of their iGNITE® Demand Generation Series. The conversation was part of their series on ‘Cool 2.0 Demand Generation Technologies That Work‘ and focused on how companies are leveraging intelligence and content from multiple sources to develop meaningful relationships with customers and prospects and drive sustainable revenue.

Umberto was chosen to be part of this speaker series because of his expertise on the subject of how Web 2.0 technologies can be utilized to significantly increase demand generation. During the conversation, Umberto discusses the historical roots of the development of socialprise technology, the advantages that social media can now bring to demand generation efforts and some of the customer success stories that InsideView has witnessed.

You can hear the full interview here