Following last week’s Sales 2.0 Conference in San Francisco, we’ve seen a steady flow of very interesting articles covering what was presented at the conference and continuing the debate over the nature and objectives of Sales 2.0.

One of the key aspects that was discussed at the conference was the culture of measurement that Sales 2.0 is forming. Check out Jill Konrath’s very succinct summary of Pelin Wood Thorogood’s presentation on measurement in sales and the specific statistics that salespeople need to focus on. Jill also provided great coverage of many of the key points discussed throughout the conference presentations.

Gerhard Gschwandtner, the Sales 2.0 Conference organizer, touched on a subject dear to InsideView’s mission: solving information overload. As Group Swim noted in their summary of Gerhard’s talk, “The [key] thing is the ability to find what you need when you need it,”  an observation we strongly agree with at InsideView and work hard to deliver.

Some attendees were also left wondering about what Sales 2.0 can and will truly deliver. As Andrew Lennon from The Daily Anchor wrote, “In all of my very wonderful conversations with some very wonderful people yesterday, not a single person told me how their product would help me generate more revenue, cut costs, or save time.” Similarly, Bob Thompson from Customer Think noted, “Sales 2.0 is somewhat improved, but mainly by the use of the latest SaaS solutions. Updated tools are Good Things, but only as good as the skill of the user.”

It is clear from these and the many other observations written about the Sales 2.0 Conference that while Sales 2.0 offers many new and exciting advantages, there is still room for progress. Perhaps most importantly, the issue is one of education; clearly teaching salespeople about the specific benefits that they can experience from utilizing sales 2.0 technology and how to achieve those benefits is paramount. And we here at InsideView are certainly up for the challenge! We’ll continue to bring you information and analysis on the evolution of the Sales 2.0 industry and what InsideView is doing to improve the lives of salespeople.

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