A lot of interesting blog posts have popped up on the effectiveness of Twitter as a sales tool. This was also a topic covered at the Sales 2.0 Conference in San Francisco during the panel discussion, “Accelerating Productivity: New Sales 2.0 Tools.” The value of Twitter to salespeople is clearly debatable, which is not surprising as the value of the service is probably being analyzed by the majority of tech savvy businesses right now.
One thing that is clear is that the popularity of Twitter is exploding, which means that increasingly more prospective sales targets are going to be using it regardless of what vertical you target. But is that enough to make it worthwhile for salespeople to use Twitter as part of their research? Do professionals share enough information within the 140 character limit to give a salesperson true insight to the company? Only time will tell. In the meantime, checkout these other posts to see what other Sales 2.0 bloggers are saying about Twitter:
- Is Twitter Really That Stupid? by Chad Levitt, New Sales Economy
- Twitter: Friend or Foe of Sales by Anneke Seley, CEO Phoneworks
- Not Digging on Twitter by Garth Moulton, VP of Community at Jigsaw
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March 21, 2009 at 6:03 pm
Darren Cunningham
From a marketing perspective I enjoy Twitter for creating a dialog with people in the industry, keeping up with trends, tracking key words, etc. It’s not clear to me that it’s a useful tool for sales reps at this point as most of the people I follow on Twitter seem to be marketing consultants and industry analysts.
Your readers may be interested in this article I wrote on the topic of Sales Shiny Object Syndrome. Could be the case for Twitter. I guess it remains to be seen.
http://www.salesbloggers.com/2009/03/sales-20-technology-%E2%80%93-real-opportunity-or-sales-sos/
Darren
April 30, 2009 at 3:26 pm
Sales 2.0 Video | The Rise of Social Media in Sales — Chad Levitt New Sales Economy.com
[…] Some of the debate that took place in the blogosphere that Anneke refers to in the video can be found by clicking here. […]