A lot of interesting blog posts have popped up on the effectiveness of Twitter as a sales tool. This was also a topic covered at the Sales 2.0 Conference in San Francisco during the panel discussion, “Accelerating Productivity: New Sales 2.0 Tools.” The value of Twitter to salespeople is clearly debatable, which is not surprising as the value of the service is probably being analyzed by the majority of tech savvy businesses right now.

One thing that is clear is that the popularity of Twitter is exploding, which means that increasingly more prospective sales targets are going to be using it regardless of what vertical you target. But is that enough to make it worthwhile for salespeople to use Twitter as part of their research? Do professionals share enough information within the 140 character limit to give a salesperson true insight to the company? Only time will tell. In the meantime, checkout these other posts to see what other Sales 2.0 bloggers are saying about Twitter:

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