Last week, amidst continuing news of the Madoff scandal, the thought crossed our minds: This seemingly distant national headline sensation is directly related to what sales folks unfortunately experience regularly: Lost deals and customers. Simply put, they are the result of poor intelligence. And on the bright side, while we can’t turn back the clock on Madoff, every day we have new opportunities to compete for customers.

This is the theme of a recent post featured in Sales and Marketing Management, penned by our CEO, Umberto. Want to read more? Check it out here.