There’s a lot being said about content right now across all industries. Indeed, “content is king” is a common drumbeat by experts in everything from news media to marketing to SEO.
In addition to being king, we also see it as a service. One on hand, it’s more information than we’ve ever had available. On the other, it can yield wrong information, a loss of time and a lack of relevance. So what’s a sales person to do? We discussed this at length with our friend and SaaS veteran Phil Wainewright, and talked about how content can be made relevant and, now, delivered as a service to the sales force through innovations in cloud mash-up technologies.