One of the key discussions around sales effectiveness right now is the role of social media. We’ve taken this head-on ourselves – using Twitter as an example, we’ve both discussed and integrated the micro-blogging site’s power into the sales process through SalesView’s new buzz tab.

Part of that discussion continues today, with Umberto’s guest article in InsideCRM. InsideCRM’s Chris Bucholtz introduces the piece:

When business visionaries in the 1990s talked about how information would be the asset of the future, they were unwittingly foreshadowing the arrival of companies like InsideView. Umberto Milletti provides some suggestions for evaluating data sources that any organization can use to evaluate how and where to participate in social media – and whether Twitter is a channel you should take seriously.

You can check out Umberto’s suggestions at InsideCRM here.