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Of course, you need to be an employee so that you get a paycheck to be a consumer 🙂

But the point we’re making is that within today’s enterprises, employee behavior is mimicking Consumer 2.0 – especially when employees learn about and choose solutions for their enterprise. In other words, Consumer 2.0 has led to Employee 2.0 and Enterprise 2.0.

What does this mean to sales and marketing organizations? To sell effectively to enterprises today, you need to understand Consumer 2.0 (aka Customer 2.0) and Employee 2.0 and their buying behavior.

Well, that’s exactly what WageWorks is doing, and winning.  WageWorks is a fast-growing market-leader that provides consumer-directed spending solutions to 40% of the Fortune 100. Think Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), Commuter benefits etc.

And WageWorks has been a customer of InsideView, as part of their Sales 2.0 strategy. Thank you WageWorks!