InsideView Customer 2.0

We recently concluded our U.S. tour of the Customer 2.0 Roadshow. [tweetmeme source= “insideview” only_single=false] We went to 6 cities from New York to San Francisco and met with people from many different industries. The plan was to educate and discuss the changing landscape for companies trying to connect with customers on a deeper level, as well as learn how social media is shifting the power of buying decisions.

Customers are in the process of reinventing the buying process. Thanks to the democratization of sales intelligence due to the explosion of data on the Internet as well as easy access to “social conversations about businesses”, Customer 2.0 has nearly unlimited access to information on companies, products and people they are considering doing business with.

As a result, Customer 2.0 has all but stopped listening to vendors…and customer-to-customer conversations are becoming far more influential to the buying decision than traditional sales and marketing efforts. A new era has begun and the buying cycle is quickly replacing the sales cycle.

During the conversations we got some great feedback from customers that are using our products to generate leads and produce revenue for their business.

“In just a few weeks of using SalesView, our lead generation reps went from generating 20 appointments a month to generating 70” – Experian

If you didn’t get a chance to meet us during the events, we will be posting summary videos. This is the summary video from the August 3rd event.

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