After a little wait and some help by people voting up the topic, InsideView was accepted as a speaker at the 2011 SXSW Interactive conference in Austin TX. We believe we have some very compelling content based around the subject of social selling and how to take the creepy factor out of using social media to engage with customers. Here is the synopsis of the topic.[tweetmeme source= “insideview” only_single=false]

Social Espionage and Selling to Customer 2.0

Monitoring. Listening. Tracking. Measuring. No, this isn’t a covert CIA operation: It’s the way brands and businesses are marketing…and selling…to YOU, Customer 2.0. Is it creepy? Regardless, it’s also a reality, and it’s working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing ‘the future of social business.’ Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.

Questions Answered

  1. What are the BEST PRACTICES of social CRM that matter today?
  2. What are the SUCCESSES and FAILURES companies have experiences in the past two years?
  3. If you could employ just THREE social CRM tactics at your company, what should they be?
  4. Where should you NOT put your money and time when it comes to social CRM?
  5. How can you really get your teams to ADOPT any social CRM tools and processes?

Are you attending SXSW 2011?