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I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. As soon as I heard it, an image popped into my head and I went to Photoshop to create it. The thought that LinkedIn is Facebook with a Tie is a great differentiation between the two platforms. [tweetmeme source= “insideview” only_single=false]

LinkedIn is a place for professional connections. Be it from coworkers, customers or even initial engagement with new prospects, LinkedIn is a social network every sales person needs to be actively involved with. Social Selling starts with having a professional platform to start with and you need to make sure your LinkedIn profile is optimized and makes people want to engage with you.

Facebook is a place where you connect with friends and engage with brands. There are professional use cases of Facebook but by and large people are not ready to use their Facebook profiles for work unless they are interacting on a company fan page. There are several things a sales person could do to gain exposure and build relationships on Facebook that we will cover in Social Selling University but LinkedIn is the place to be on a purely business level.

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