Veteran CRM and Cloud Technology Executive Joins to Expand Sales Intelligence Leadership and Growth

InsideView, the social selling and sales intelligence leader, today announced that Ralf VonSosen has been named vice president of marketing to drive InsideView’s expansion and growth, and to bring InsideView’s sales intelligence to the more than ten million B2B sales professionals across the globe. VonSosen’s responsibilities include branding, corporate communications, demand generation, product marketing strategies, and marketing operations.

The news comes on the heels of InsideView’s $12 million Series C funding round and next stage of acceleration of worldwide distribution, as well as the recent launch of Social Selling University. Social Selling University educates sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle.

“As a seasoned CRM and technology executive, Ralf brings valuable insight to InsideView’s product and brand positioning. He is an integral part of our leadership team,” said InsideView CEO Umberto Milletti. “Ralf will help us take our company and product from its current place as a visionary go-to leader to our next chapter as a ubiquitous sales productivity tool among the millions of sales professionals looking to incorporate social selling and sales intelligence into their work.”

VonSosen brings nearly two decades of CRM and Cloud technology marketing, strategy and corporate development expertise to InsideView. He most recently spent five years as VP of marketing — leading fast-growing eCommerce start-up marketing strategies — most recently at MarketLive and previously Infopia, where he helped build each company’s brand, develop their partner ecosystems, expand revenue generation and drive product innovations. Prior to that, he played a fundamental role in launching the first SAP CRM on-demand solution as VP of solutions marketing at SAP. In the late nineties, VonSosen built Siebel’s communications and energy CRM industry solutions as director of product marketing.

“In our current world’s mandate of working smarter and faster with real-time data, InsideView is leading the charge in a market thirsty for innovation: sales and CRM,” said VonSosen. “InsideView is the only company in the market that provides a solution to the overwhelming amount of data available about prospects and customers. I’m excited to be a part of a team that’s changing an entire industry by allowing professionals to spend more time selling, and less time dealing with the burden of information overload.”

Connect with VonSosen and follow the InsideView marketing story on LinkedIn.

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