SugarCon ’11, SugarCRM’s fifth annual user & customer conference, brings together SugarCRM users, developers, partners and experts from around the world. Packed with two days of business, technical and product presentations, SugarCon provides practical knowledge that you can apply to improve your company’s performance. [tweetmeme source= “insideview” only_single=false]

InsideView has the good fortune to have multiple sessions at SugarCon 2011 where we will have the opportunity to cover a great deal of content. Starting off with a Keynote address from Umberto Milletti and then two separate breakout sessions with Inbound Marketing Manager and Social Selling Director Koka Sexton along with the VP of Marketing Ralf VonSosen.

Big Data and the Emergence of Social Selling with Umberto Milletti, Founder and CEO, InsideView

Keynotes | Tuesday, April 5, 2011 | 1:15  – 2:00

As more businesses transact online and millions of users including executives and consumers use social media such as LinkedIn, Twitter, Facebook, and Blogs, there’s an overwhelming amount of data, also known as “Big Data”, on companies and contacts online.

This data deluge presents new challenges as well as big opportunities, especially for sales organizations, to distill actionable insights about prospects and transform selling from an art to science. Harnessing business and social intelligence about prospects will no longer be optional, but essential for increasing sales productivity and win rates.

Learn about why Big Data matters and how it can help you change the game of selling.

Session #1

Getting a Competitive Advantage through Social Selling with Ralf VonSosen and Koka Sexton

Track 4: The Sugar Exchange | Tuesday, April 5, 2011 | 2:00  – 2:40

Today’s customers are not very responsive to traditional sales and marketing tactics such as email blasts, cold-calls, and canned pitches. Using social media, customers are researching products and solutions, and talking to their peers for recommendations instead of listening to vendor pitches. Over 70% of the buyer’s journey is complete before it gets to sales.

Most sales reps and sales organizations are overwhelmed by too much data and frustrated by the loss of productivity as they seek actionable sales intelligence about their prospects!  Harnessing business and social insights about prospects from online data can be a game-changer and a productivity booster for sales teams.

Come to this session to learn about how you make your selling more of a competitive advantage, what you need to have in place, and how you can get started.

Session #2

5 Must-Haves For Boosting Sales With Social Media with Ralf VonSosen and Koka Sexton

Track 6: Social Business | Wednesday, April 6th | 11:30am – 12:10pm
Your customers have changed. How you find them and engage with them has changed too. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads using social media. The problem is what tools to use, metrics to track and how to train them.

In this session, you will learn about the 5 easy steps you should take, that will empower a sales team to engage with customers in social networks. You will also learn what tools work best and how to measure the results.