We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. InsideView is the only company in the Magic Quadrant specifically addressing the sales processes, intelligent monitoring, outreach and collaboration for sales professionals. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM).

In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. InsideView’s integrated, seamless sales intelligence has been shown by analyst firm Aberdeen Research to improve top-line revenue by more than ten percent.

“While others focused on one-to-many marketing and service areas, we have focused on the one-to-one relationships critical for sales,”

“InsideView distinguishes itself as one of the few vendors in social CRM focused on sales processes,” reads the Gartner report, available for purchase here. The report continues, “With an emphasis on usability, InsideView has promoted a compelling vision for applying search and relationship mining technologies to aid salespeople with key informational needs around sourcing contacts and leads, as well as monitoring business events and personnel within accounts.” Ease-of-use is also praised: “…easy to set up and personalize to specific needs (i.e., list building, lead generation, lead qualification, precall research in prospecting, account research, etc.).”

The report also highlights InsideView’s ability to uncover new sales opportunities and relationships, as well as to provide real-time intelligence and social information on leads and prospects through its unique Buzz Tab. One new area of emphasis by InsideView is the establishment of broader community: just last month, InsideView launched a Lithium-powered community for its nearly 100,000 users.

“While others focused on one-to-many marketing and service areas, we have focused on the one-to-one relationships critical for sales,” said Umberto Milletti, CEO of InsideView. “It’s great to see the industry analysts agree on the importance of these one-to-one relationships. We are now expanding more into the areas of marketing and service as these recognize the need for deeper relationships. Look for some exciting announcements about our offering soon.”
Gartner Magic Quadrant

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