Adds Intelligence to the Social Enterprise with Launch of CRM+

Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations

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By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users.

“We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.” – Aberdeen Group

“What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships.,” said Umberto Milletti, CEO of InsideView. “For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships.”

“Overwhelming ‘big’ data falls short in providing the intelligence needed for one-to-one business in marketing, service, sales and operations. For example, it’s a no-brainer to have current contact information on a prospect, but what about a holistic view of how you’re connected through former reference customers? Or a news article showing the company just made an acquisition? What about their latest tweets? It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView.

What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels” Umberto Milletti

CRM+ is for any company looking to empower all external-facing employees with real-time intelligence on prospects and customers, suppliers and partners. InsideView’s CRM+ provides just that to ensure all users are looking at the same information, improve KPI, and create more meaningful one-to-one relationships. InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

Independent research firm Aberdeen Group has already shown the benefits of InsideView’s intelligence on sales results: At least a 10 percent increase in top-line revenue and more than 10 percent increase in quota attainment, to name a few. When intelligence is applied to additional areas – such as marketing and customer service – the impact is even greater.

“Providing intelligence to not just sales but to other parts of the organization including marketing, customer service, and operations makes a big difference in terms of overall organizational performance,” said Peter Ostrow of Aberdeen Research. “We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.”

“As companies continue to embrace social CRM, they need intelligence – not data – to manage the rapidly changing landscape of customer relationships,” Milletti added. “We are excited to launch this next big step in providing this meaningful, actionable and results-driving intelligence to the entire social enterprise.”

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