Sales Data vs. Sales Intelligence

Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources. Essentially, sales data is exactly how it sounds: it’s just data. A phonebook is a book of data. A textbook is a book of data. When you Google search a term or word, what you get back are search results which is essentially data. Everything is there but how do you know which are the right nuggets of information?

Sales Intelligence may defined as going beyond demographic and financial data to provide accurate, relevant and timely business insights on their current initiatives and urgent business challenges. This presentation dives into a number of examples of how sales intelligence can greatly impact a sales team’s revenue. With the right applications, sales teams can find the precise insights from the most relevant resources to accelerate the sales performance cycle.

Sales Data vs. Sales Intelligence

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