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  2. Question #1
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    How does (or should) social media impact an organization’s lead generation and nurturing processes? #IVJam
  4. Answers:
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    #IVJAM daily and weekly quotas for our team to have meaningful social interactions to build the habit and skill.
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    #IVJam: customers use social media sources to make purchasing decisions more and more.
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    Before I go to a sales meeting I look up the prospect in @insideview #ivJam #IS12 @BlythecoLLC
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    Audience member: “Anywhere along the sales cycle, I find people have already looked us/me up on LinkedIn” #IVJam
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    I think ‘nurture’ is key with use of social when helping buyers buy. You must provide value to buyer. #ivjam
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    @Vorsight finds that social media has more impact mid-funnel to establish credibility before a discovery conversation @InsiderSummit #IVJAM
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    Increase lead generation opportunities from your social updates; generously sprinkle calls-to-action and offers with other content. #IVJam
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    At @Silverpop we have nice uplift and expansion with social integration #IVJAM
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    Twitter was our greatest source of leads last month #IVJam #IS12
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    #IVJam social media is def used for lead gen/nurturing- provides you with great insights into your lead
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    “The need for references is going away the more our customers adopt social media” @InsiderSummit #IVJAM
  16. Question #2
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    What are some best practices for using social media to engage with customers? #IVJam
  18. Answers:
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    #IVJAM daily and weekly quotas for our team to have meaningful social interactions to build the habit and skill.
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    Put tools in place 2 measure perspectives of social, and be prepared to distribute those metrics correctly throughout your org. #IVJam
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    Listen before you engage with social media. Don’t cold tweet or use sales pitches, it’s meant to build relationships #IVJAM
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    #IVJAM don’t forget video when you think social. Thx steve @ vorsight
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    #IVJam: customers use social media sources to make purchasing decisions more and more.
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    “critical to follow all social media platforms but to be educated on their strengths and weaknesses” #IVJAM #IS12 ^KM
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    Engage with influencers. Google & Bing have disclosed that authoritative people on Twitter lend their authority to pages they tweet. #IVJam
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    Someone at @microsoft: being a contributing member of an active community is better than just using Social to message people #IVJam
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    @insideview have fun with people! Have a personality and you don’t always need to discuss business. Make sure you are relevant too! #IVJAM
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    Consistently generate valuable content so people always have reasons to engage #IVJAM
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    @insideview Ensure all your sales reps are educated on how to engage prospects and customers properly on social media. #IVJAM #IS12
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    “The best practice I recommend for social media is to teach” Love it! #IVJAM #IS12 ^KM
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    @insideview have fun with people! Have a personality and you don’t always need to discuss business. Make sure you are relevant too! #IVJAM
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    To be successful In social – in any relationship – you must provide value to create a discussion. #ivjam
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    4 lenses of social media: social anthropology, data science, people insights then comes marketing #IVJam
  34. Question #3
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    What are your top social business priorities in 2012? #IVJam
  36. Answers:

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    SM goals: measuring it! (many companies are moving SM marketing into Marketing Ops) #ivjam
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    #IVJam, 2012 we are looking 4 better engagement of our existing clients, & educating our internal teams. #is12 @BlythecoLLC #blythecolove
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    We are planning on leveraging Pinterest #IVJAM
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    Audience member: “Using @socialText to merge our internal & external social strategies in 2012 is key for us” #IVJam
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    #IVJAM 2012 trend more alignment of social mktg and online mktg.
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    Very sorry to anyone who felt spammed by my #IVJam tweets, but it was a very successful event! Thanks to all the participants.